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Classics Refreshed: A Q&A With Devereux Cofounder Robert Brunner

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When a press release touting “refreshing the classics” landed in my inbox, I took notice. It came from Devereux, a new golf apparel company launched last year, and the passage that caught my eye was this one:

While many young designers are breaking tradition in golf course apparel, Devereux is intent on refreshing the classics with a modern twist, like the pocket with a button. Devereux’s sense of fashion comes from the great legends of golf — Hogan, Palmer and Player — great players and great dressers.

I reached out to cofounder and creative director Robert Brunner, who was happy to talk about the challenges of launching a golf clothing brand, plus offer some advice for those inclined to a bit of flash in their attire.

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GS: There are so many golf clothing brands out there. What made you want to start one and enter this competitive industry?

RB: Passion and opportunity made us enter this market. We have the desire to create, but we were blessed with an opportunity and seized that moment. Everyone states that this industry in extremely competitive, but what industry is not competitive when you are trying to break into it? We believe and love what we are doing and have a courageous vision of what we are trying to accomplish at Devereux. We like competition.

GS: Tell us more about what “classics with a modern twist” actually means when it comes to products.

RB: Classic is how something is judged over the period of time to be of the highest quality and outstanding of its kind. We focus on this definition of classic when we design our garments. We want clothes in this day and age to fit and look like the current times, but we do not want to lose sight of the past. We want the fit and outfitting to look classy, but we also want our look to be unique and modern. We design shirts with inspiration from classic and then we add our modern twist by contrasting color, adding vibrant color pops, creating a unique asymmetrical pocket or placing functioning buttons on our cuffs. The modern twist is what makes the shirt stand out, as opposed to the classic value which makes our shirt properly fit in.

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GS: You mention Hogan, Palmer and Player as style inspirations. What specifically do you note and admire in the way they dressed for the course?

RB: I specifically note Hogan’s hats, the cardigans they paired perfectly with their outfits, the beautiful oversize pleats, and how well their trousers fit. They had an inspiring working man’s style. I like to note the cottons, tweeds and woolens that they wore that also defined that era. They were not out there for flash or flamboyance, yet they were out there to get the job done. Their style reflects a neat time of America where people in the gallery and on the course dressed with great respect. They stood out by what they did.

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GS: What do you personally like to wear on the course?

RB: Dress well, play well! I always like to wear a more slimming pant and shirt when I play, but I am always outfitted together based on color. I wear Devereux shirts and also the new Devereux Presscot pant. I like to have modern fabrications that are comforting and cooling but don’t lose style points because of it. My overall look is very tailored, probably more so than my golf game.

GS: Based on your observations of other golfers, what are a couple pieces of style advice you’d offer? In other words, what are your top course management errors when it comes to style?

RB: First off, always dress appropriate for the game. This is a wonderful game that has great integrity attached to it. My advice, besides dress properly, is to tone it down a notch. I like seeing the vibrant colors and interesting prints, but when someone is wearing 5 different colors, or 2-3 different prints, they need to call it a day. I like to tell people you are allowed one loud piece, whether it is bottoms or a top, you only get one.

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